Alpex Web — Issue No. 06
Performance-driven websites engineered to convert, scale, and outrank your competition.
We design and engineer conversion-optimized marketing sites for growth-stage SaaS and DTC brands. Senior-only teams. Fixed scope. Six-week delivery. Documented results.
§ 01 — Disciplines
Four engagements. Senior teams only. Documented outcomes.
We don't sell retainers or "phases." Every Alpex engagement is a fixed-scope build, led by a designer and an engineer with 8+ years of experience. Pick the one that fits.
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01
Performance Marketing Sites
Six-week fixed-scope builds on Next.js or Webflow. Median 412KB page weight, sub-1.2s Core Web Vitals, Lighthouse 95+ in writing. Native integrations with HubSpot, Segment, and PostHog.
Scope the build -
02
CRO & A/B Testing
Our in-house CRO team runs 3,200+ tests a year across the portfolio. Every redesign ships with a measurement framework — hypotheses, primary metrics, statistical power — not just pixels.
Run a test program -
03
Replatforming & Migrations
Moving off WordPress, Webflow Classic, or a legacy CMS. We preserve SEO equity, rebuild the design system in code, and ship a marketing site that your engineers actually want to own.
Plan a migration -
04
White-Label Build for Agencies
Senior engineering capacity for design and brand studios that need a development partner. NDAs, your tools, your client. Used by 40+ agencies to ship the work they can't take on alone.
Partner with us
§ 02 — Field Plate
A case study, told in numbers.
The engagement was a six-week replatform from a legacy CMS to Next.js, paired with a CRO sprint on the pricing and demo-request flow. No redesign of the brand system, no new illustration library — just tighter copy, fewer fields, and a sub-1.2s build.
"They gave us a published timeline, a published price, and a measurement framework. We renewed before the contract was up."
— Head of Growth, anonymized fintech client
Read the full plate§ 03 — The Six Weeks
A published process. No black box.
Five chapters, six weeks, fixed scope. The same engagement model we've shipped 382 times — with the timeline attached to each chapter so you know what you're buying before the kickoff call.
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Ch. 01
Audit
Week 1
Performance audit, analytics review, funnel map, competitor teardown. You receive a written brief before any design work begins.
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Ch. 02
Strategy
Week 2
Information architecture, copy direction, measurement framework with primary metrics and statistical power for the post-launch test queue.
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Ch. 03
Design
Weeks 3–4
Senior designer leads the system in Figma. One round of consolidated feedback, no piecemeal comments, no junior hand-offs.
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Ch. 04
Build
Weeks 5–6
Engineered in Next.js or Webflow with a CMS your team can actually use. Lighthouse 95+ guaranteed in the SOW — not aspirational.
Ch. 05 — Measure: a 90-day post-launch CRO sprint is scoped at the kickoff and runs after the site is live. Hypothesis queue, weekly readouts, one shipped test per week on average.
§ 04 — By the Numbers
Aggregate proof, mid-page.
Client websites shipped since 2018, with a 4.97/5 average rating on Clutch.
Average lift in lead-form conversion within 90 days of launch.
Median Lighthouse score across all production sites — guaranteed in writing.
Client retention over the last 24 months. Bootstrapped and profitable — 4x revenue growth 2021–2024.
§ 05 — A Note From the Studio
What we refuse to do.
We don't staff projects with juniors. We don't promise SEO #1 rankings — we engineer the technical foundations that make rankings possible, then we hand you to a content team that knows your market. We don't sell "unlimited revisions" — fixed scope is how we ship in six weeks with the quality we do. We don't build 3MB marketing sites. The median page weight across our portfolio is 412KB, roughly a third of the industry benchmark. And we don't take on work we can't put a senior designer and a senior engineer on. Those constraints are the product. They are also why 96% of our clients come back.
— The Alpex Web team · Founded 2018 · San Francisco, fully remote across 11 countries